Are Creative Pros Going to Have to Force-Quit Apple?

“So if Apple just becomes a place where computers are a commodity item and where the romance is gone, and where people forget that computers are the most incredible invention that man has ever invented, then I’ll feel I have lost Apple. But if I’m a million miles away and all those people still feel those things and they’re still working to make the next great personal computer, then I will feel that my genes are still in there.” ~Steve Jobs

Source: Newsweek, Sep. 29 1985

This particular blog post really should be a letter to Apple CEO, Tim Cook. And maybe when I’m done writing it, I’ll decide to send it to him.