“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
I’ve been getting a lot of requests this year to direct television commercials. Creatives from a few advertising agencies who have been fans of my still photography, looking for new ways to bring a distinctive look to their own work, have been asking me to translate my photographic point of view to moving images.
So I’ve been shooting a lot of motion the last few months. And if you’re wondering what the image on this month’s postcard might look like if it was in motion, well, I have a special treat for you. When Jillian and I were done with the still shoot that produced the image you see here, I shot some moving footage of her. And I edited that into a 30 second promo spot.
Building a new model is easy when you have a beautiful one right in front of you.
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